Have you ever written a great blog post, but it does not increase your traffic at all? It’s disheartening to say the least! Getting more visitors to your blog does not happen from a great blog post. It also must be the right blog post.
The 3 steps I’ve listed below will help you drive additional traffic to your website because it will help you write what people want to read from you.
3 Steps for Getting More Visitors to Your Blog:
Step #1 Defining the What and Why of Your Blog
Set aside time to determine what you will write about and why. The WHAT is important, but the WHY is what keeps you going when things get tough. Ask yourself these questions on this topic:
Section A: “The WHAT”
A. “What am I passionate about?”
B. “What do I enjoy writing about?”
C. “What do I know a lot about?”
D. “What is helping people the most?”
Section B: “The WHY”
A. “Why am I passionate?”
B. “How does what I’m writing take me closer to my goal and (or) purpose?”
Step #2 Create Categories and Subcategories
Once you have determined what you’re writing about, and why, it’s time to build categories around that. I recommend that you take a lot of time to do this. Sit down with a pen and paper, write down what you desire your blog categories/posts to look like.
When I did this, I built an organizational chart of my categories and sub categories. I figured out exactly what I wanted and where I was going, and of course, my why before moving forward. Here are a few recommendations that I have while doing this:
A. Figure out your niche. Don’t try to cover too much. Only have the categories that you need.
B. Do not use the default “uncategorized” category also, don’t add anything like “Blog” or “Posts” – Get specific!
C. Review your category structure. Make sure they are relevant. Adjust as needed.
Step #3 Refine Based on Feedback
Now that you’ve set up your blog structure, it’s time to get other people involved. I do not mean to directly ask people what they think of your blog, although that is useful information if you do choose to ask people. Feedback from others can be determined through these few outlets:
A. Organic hits to your individual blog posts (unpaid)
B. Wordpress.com likes to your individual blog posts.
C. Likes on your individual blog posts that you share on social media.
D. Comments on your posts and on your social media posts.
Make sure to share your content on social media, the way that brings the most views.
Based on this information, does it seem like people like what you’re writing? What seems to be the most popular content? What is getting the most likes, comments and shares? Remember to look at your website analytics as an indicator.
Here are some real-life results from a test run on DailyPS.com:
Research from Facebook:
- “Fake friends believe in rumors. Real friends believe in you.” ↑ 25% above average reach [Category: Friendship]
- “A healthy culture never happens by accident.” ↓ 75% below average reach [Category: Culture]
Research from Website:
- “4 Secrets to Developing Stronger Friendships” ↑ 60% above average views [Category: Friendship]
- “7 Foundational Points for Developing Team Minded Culture” ↓ 50% below average views [Category: Culture]
Based on this research, obviously in much more detail, the decision was made to remove the category “Culture” from DailyPS.com due to mediocre performance. Instead, we would focus more on “Friendship” and related categories.
The WHAT is important, but the WHY is what keeps you going when things get tough.
Once you have determined what you’re going to write about, then put guidelines (categories) in place to keep you on track and you have refined based on feedback; you’re done! I recommend reviewing each of these 3 steps on a quarterly basis. As you discover your writing voice and continuously grow in your writing skills, you will have changes along the way. Therefore, I recommend a regular review – keep the vision going and growing!